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Search - Marketing : Principles and Perspectives (Looseleaf) - Textbook ONLY

Marketing : Principles and Perspectives (Looseleaf) - Textbook ONLY
Marketing Principles and Perspectives - Textbook ONLY - Looseleaf
Author: William O. Bearden
Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be m...  more »
ISBN-13: 9780073101248
ISBN-10: 0073101249
Pages: 588
Edition: 5th Edition 2006
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Publisher: McGraw-Hill Higher Education
Book Type: Ring-bound
Members Wishing: 0
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