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Marketing: Principles & Perspectives
Marketing Principles Perspectives
Author: William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be...  more »
ISBN-13: 9780072296860
ISBN-10: 0072296860
Edition: 2nd Pkg
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Publisher: Mcgraw-Hill College
Book Type: Paperback
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