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Marketing Principles and Practices: An Introductory Approach, Second Edition
Marketing Principles and Practices An Introductory Approach Second Edition
Author: Vernon R. Stauble Ph.D.
Marketing Principles and Practices: An Introductory Approach, Second Edition, is written for instructors and students seeking a concise marketing principles text that: — * Presents key concepts in a clear, straightforward manner — * Emphasizes the role of the marketing manager — * Demonstrates practical applications of marketing theories/concepts — ...  more »
ISBN-13: 9780977052882
ISBN-10: 0977052885
Publication Date: 3/15/2007
Pages: 320
Edition: 2nd
Rating:
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Publisher: Novus Publishing
Book Type: Perfect Paperback
Members Wishing: 0
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