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Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions (Professional Museum & Heritage)
Marketing and Public Relations Handbook for Museums Galleries and Heritage Attractions - Professional Museum & Heritage
Author: HMSO, Sue Runyard, Ylva French
Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any m...  more »
ISBN-13: 9780117026490
ISBN-10: 0117026492
Pages: 290
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Publisher: Stationery Office Books (TSO)
Book Type: Paperback
Members Wishing: 0
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