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Marketing: Real People Real Choices
Marketing Real People Real Choices
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
What's Key: * Marketing Toolkit: interactive puzzles and decision-making scenarios to explore and review marketing concepts. * Marketing Updates: current and archived articles organized by chapter. * Research Navigator: a portal for online research. * ADventure exercises: evaluate and compare print ads from around the world. * Access to streamin...  more »
ISBN-13: 9780131861404
ISBN-10: 0131861409
Edition: 4th
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Publisher: Addison Wesley Longman
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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