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Marketing Research, 7th Edition
Marketing Research 7th Edition
Author: George Day, David Aaker, V. Kumar
Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research c...  more »
ISBN-13: 9780471363408
ISBN-10: 0471363405
Publication Date: 7/21/2000
Pages: 816
Edition: 7
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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