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Marketing Research Essentials
Marketing Research Essentials
Author:
MARKETING RESEARCH ESSENTIALS 2e is an updated version of McDaniel & Gates' successful CONTEMPORARY MARKETING RESEARCH 3e, featuring succinct coverage of marketing research with a managerial orientation. Essentials condenses core material into 15 chapters, allowing for easy integration of outside research projects. New features for the second... more »
Author:
MARKETING RESEARCH ESSENTIALS 2e is an updated version of McDaniel & Gates' successful CONTEMPORARY MARKETING RESEARCH 3e, featuring succinct coverage of marketing research with a managerial orientation. Essentials condenses core material into 15 chapters, allowing for easy integration of outside research projects. New features for the second... more »
ISBN-13: 9780538876698
ISBN-10: 0538876697
Publication Date: 9/1997
Pages: 462
Rating: ?
ISBN-10: 0538876697
Publication Date: 9/1997
Pages: 462
Rating: ?
0 stars, based on 0 rating
Publisher: South-Western Pub
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
