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Marketing Research
Marketing Research
Author: Gilbert A. Churchill
Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, shows you how to make...  more »
ISBN-13: 9780030068881
ISBN-10: 0030068886
Pages: 824
Edition: 6th
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Publisher: Harcourt Brace College Publishers
Book Type: Paperback
Members Wishing: 0
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