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Marketing Research : Methodological Foundations
Marketing Research Methodological Foundations
Author: Gilbert A. Churchill, Dawn Iacobucci
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.
ISBN-13: 9780324201604
ISBN-10: 0324201605
Publication Date: 4/29/2004
Pages: 720
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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