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Marketing Research: Methodological Foundations (Book Only)
Marketing Research Methodological Foundations - Book Only
Author: Dawn Iacobucci, Gilbert A. Churchill
OVERVIEW This market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.
ISBN-13: 9780324359954
ISBN-10: 0324359950
Publication Date: 10/20/2009
Pages: 624
Edition: 10
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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