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Marketing Research: Methodological Foundations
Marketing Research Methodological Foundations
Author: Gilbert A. Churchill
OVERVIEW This market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.
ISBN-13: 9780030055324
ISBN-10: 0030055326
Pages: 928
Edition: 4th
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Publisher: Thomson Learning
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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