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Marketing Research in Practice
Marketing Research in Practice
Author: Peter Jackson, Paul Hague
Marketing research has been established as a strategic tool for many aspects of product and services marketing. Designed to provide real-life benefits of marketing research, this volume covers its various functions, explaining what types of research are most appropriate for achieving particular ends. Applications covered include new product laun...  more »
ISBN-13: 9780749413071
ISBN-10: 0749413077
Pages: 240
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Publisher: Kogan Page
Book Type: Paperback
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