Skip to main content
PBS logo
 
 

Search - Marketing Research with SPSS

Marketing Research with SPSS
Marketing Research with SPSS
Author: Patrick De Pelsmacker, Patrick Van Kenhove, Wim Janssens, Katrien Wijnen
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team...  more »
ISBN-13: 9780273703839
ISBN-10: 0273703838
Publication Date: 12/14/2008
Pages: 456
Edition: 1
Rating:
  ?
0 stars, based on 0 rating
Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.