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Marketing Research: State-of-the-Art Perspectives
Marketing Research State-of-the-Art Perspectives
Author: Chuck Chakrapani
This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the best-known practitioners and academics in the world, including authors from the U.S., Canada, England, Scotland, and Australia. Each chapter is writ...  more »
ISBN-13: 9780877572831
ISBN-10: 0877572836
Publication Date: 7/1/2000
Pages: 666
Edition: 1
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Publisher: South-Western Educational Pub
Book Type: Hardcover
Members Wishing: 0
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