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Marketing Research
Marketing Research
Author: Joseph Hair, Robert Bush, David Ortinau
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, ...  more »
ISBN-13: 9780071195447
ISBN-10: 0071195440
Publication Date: 5/2002
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Publisher: McGraw-Hill Education - Europe
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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