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Marketing Research
Marketing Research
Author:
This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision-making. The body of the text takes a ... more »
Author:
This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision-making. The body of the text takes a ... more »
ISBN-13: 9780470050767
ISBN-10: 0470050764
Publication Date: 10/2/2006
Pages: 792
Edition: 9
Rating: ?
ISBN-10: 0470050764
Publication Date: 10/2/2006
Pages: 792
Edition: 9
Rating: ?
0 stars, based on 0 rating
Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
