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Marketing With Seminars and Newsletters
Marketing With Seminars and Newsletters
Author: Herman Holtz
Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, ...  more »
ISBN-13: 9780899300993
ISBN-10: 0899300995
Publication Date: 1/22/1986
Pages: 243
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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