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Marketing and Society
Marketing and Society
Author: GUNDLACH, BLOCH, WILKIE
Ethics - or a practical lack thereof - continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes end up breaking careers - or entire companies. And as new generations of marketers step into the field, they bring their own perspective on ethical...  more »
ISBN-13: 9780324303476
ISBN-10: 0324303475
Publication Date: 8/1/2005
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Publisher: South-Western, Div of Thomson Learning
Book Type: Paperback
Members Wishing: 0
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