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Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series)
Marketing for Special and Academic Libraries A Planning and Best Practices Sourcebook - Medical Library Association Books Series Author:Patricia Higginbottom, Valerie Gordon Here?s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.... more »
The book is divided into three sections:
The first section, Planning, covers he process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The second section talk covers brands and brand identity to help you establish your library?s brand and market that aggressively to your users and potential users. Brand consistency is stressed here.The final section presents and describes marketing tools:Personal interactions and events,Electronic publications,Print publications,Social Media, andContents and giveawaysyou can use throughout the year.
In each section, we will talk about best practices, what works, what often doesn?t, and we share best concise case studies from all types of academic and special libraries.« less