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Search - Marketing Strategy and Competitive Positioning (4th Edition)

Marketing Strategy and Competitive Positioning (4th Edition)
Marketing Strategy and Competitive Positioning - 4th Edition
Author: Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
ISBN-13: 9780273706977
ISBN-10: 0273706977
Publication Date: 2/7/2008
Pages: 632
Edition: 4
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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