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Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)
Marketing Strategy in the Digital Age Exploiting E-Commerce in Your Business - Financial Times Management Briefings
Author: Elizabeth Daniel, Hugh Wilson, Malcolm McDonald, John Ward
With the dotcom bubble well and truly burst, it is clear that to conduct successful business online you need an effective e-business strategy. This report shows you how to develop, design, implement and measure your e-commerce strategy. It guides you through the entire cycle from the identification of options, through prioritisation and implemen...  more »
ISBN-13: 9780273654797
ISBN-10: 0273654799
Pages: 128
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Publisher: Financial Times Management
Book Type: Paperback
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