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Marketing Strategy
Marketing Strategy
Author:
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student inte... more »
Author:
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student inte... more »
ISBN-13: 9780071116749
ISBN-10: 0071116745
Publication Date: 3/1/2005
Pages: 384
Edition: 5th
Rating: ?
ISBN-10: 0071116745
Publication Date: 3/1/2005
Pages: 384
Edition: 5th
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw-Hill Education (ISE Editions)
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
