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Your Marketing Sucks.
Your Marketing Sucks
Author: Mark Stevens
• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return. — • Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and va...  more »
ISBN-13: 9781400081691
ISBN-10: 1400081696
Publication Date: 4/26/2005
Pages: 240
Rating:
  • Currently 2.5/5 Stars.
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2.5 stars, based on 2 ratings
Publisher: Three Rivers Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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