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Marketing Tourism, Hospitality and Leisure in Europe (Tourism and Hospitality Management Series)
Marketing Tourism Hospitality and Leisure in Europe - Tourism and Hospitality Management Series
Author: Susan Horner, J. S. Swarbrooke, S. Horner, J.S. Swarbrooke
This is the most comprehensive text available in marketing from a European perspective for students of tourism, leisure and hospitality management. In addition to European case studies, the book looks at all aspects of marketing from a European viewpoint and considers differences in consumer behaviour between European countries. The text i...  more »
ISBN-13: 9781861523037
ISBN-10: 1861523033
Publication Date: 9/5/1996
Pages: 736
Edition: 1st
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Publisher: International Thomson Business Press
Book Type: Paperback
Members Wishing: 0
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