Skip to main content
PBS logo
 
 

Search - Marketing Tourism: A Practical Guide (Longman/ILAM Leisure Management)

Marketing Tourism: A Practical Guide (Longman/ILAM Leisure Management)
Marketing Tourism A Practical Guide - Longman/ILAM Leisure Management
Author: Alan Jefferson, Leonard Lickorish
The explanation of the principles of tourism and its marketing characteristics offered in this book should provide the framework for marketing planning and operation by all tourist interests in the public and private sectors. Full understanding of the role of the public sector tourist organizations representing the destination is fundamental, as...  more »
ISBN-13: 9780582095069
ISBN-10: 0582095069
Publication Date: 9/9/1991
Pages: 352
Edition: 2nd
Rating:
  ?
0 stars, based on 0 rating
Publisher: Longman
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.