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Marketing, Twelfth Edition
Marketing Twelfth Edition
Author: William M. Pride, O. C. Ferrell
In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing?preferred for its up-to-date, progressive content and an outstanding suite of supplements.To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely coverage of curr...  more »
ISBN-13: 9780618192427
ISBN-10: 0618192425
Publication Date: 3/8/2002
Pages: 752
Edition: 12
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Publisher: Houghton Mifflin Company
Book Type: Paperback
Members Wishing: 0
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