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Marketing- W/CD
Marketing W/CD
Author: Roger A. Kerin, Eric N Berkowitz, Steven W. Hartley, William Rudelius
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide ...  more »
ISBN-13: 9780073206486
ISBN-10: 0073206482
Publication Date: 2006
Pages: 784
Edition: 8th
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Publisher: McGraw Hill
Book Type: Hardcover
Members Wishing: 0
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