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Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies
Marketing Warfare How to Use Military Principles to Develop Marketing Strategies
Author: Al Ries, Jack Trout
A ListenUSA Business Classic: Spend 50 minutes with the Authors of "Positioning: the Battle for Your Mind," as they share with you the keys for using military principles to develop your own Marketing Warfare Strategies.
Audio Books swap for two (2) credits.
ISBN-13: 9780886840822
ISBN-10: 0886840821
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Publisher: AMR/Advanced Management Reports
Book Type: Audio CD
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