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Marketing Warfare
Marketing Warfare
Author: Al Ries, Jack Trout
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek "Revolutionary! Surprising!"­­Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today
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ISBN-13: 9780070527263
ISBN-10: 0070527261
Publication Date: 11/1/1997
Pages: 216
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Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover, Audio Cassette
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