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Marketing Warfare
Marketing Warfare
Author: Al Ries, Jack Trout
Battleground tactics defensive, offensive, flanking, guerrilla long the basis for successful military strategies, can now be used to effectively market products, companies, and institutions. This book provides a concrete framework in which to analyze what strategies will and won't work in light of competitive strengths and weaknesses. It shows h...  more »
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ISBN-13: 9780070527300
ISBN-10: 007052730X
Publication Date: 9/1985
Pages: 216
Rating:
  • Currently 4.7/5 Stars.
 3
4.7 stars, based on 3 ratings
Publisher: Mcgraw-Hill
Book Type: Hardcover
Other Versions: Paperback, Audio Cassette
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