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Marketing (Mcgraw Hill Series in Marketing)
Marketing - Mcgraw Hill Series in Marketing
Author: Michael J. Etzel, Bruce J. Walker, William J. Stanton
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter...  more »
ISBN-13: 9780070189546
ISBN-10: 0070189544
Publication Date: 8/1996
Pages: 624
Edition: 11th
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: Mcgraw-Hill College
Book Type: Paperback
Members Wishing: 0
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