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Marketing
Marketing
Author: Raymond W. Laforge, William O. Bearden, Thomas N. Ingram, Raymond LaForge, William Bearden, Thomas Ingram
Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the best examples of this competitive advantage. In ad...  more »
ISBN-13: 9780256269079
ISBN-10: 0256269076
Publication Date: 8/1/1997
Edition: 2
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
Members Wishing: 0
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