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Marketing
Marketing
Author:
This proven, consistent principles of marketing text provides a strong strategic focus to marketing concepts, and introduces topics with the goal of helping students develop critical thinking skills and learn to adapt to, and plan for, a changing marketing environment. Zikmund/d'Amico provides thorough treatment of emerging markets, new technol... more »
Author:
This proven, consistent principles of marketing text provides a strong strategic focus to marketing concepts, and introduces topics with the goal of helping students develop critical thinking skills and learn to adapt to, and plan for, a changing marketing environment. Zikmund/d'Amico provides thorough treatment of emerging markets, new technol... more »
ISBN-13: 9780538882156
ISBN-10: 0538882158
Publication Date: 7/1998
Pages: 701
Rating: ?
ISBN-10: 0538882158
Publication Date: 7/1998
Pages: 701
Rating: ?
0 stars, based on 0 rating
Publisher: South-Western Educational Publishing
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
