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Mass Media Research: An Introduction
Mass Media Research An Introduction
Author: Roger D. Wimmer, Joseph R. Dominick
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in ...  more »
ISBN-13: 9781439082744
ISBN-10: 143908274X
Publication Date: 1/1/2010
Pages: 464
Edition: 9
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Publisher: Wadsworth Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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