Mastering the Personal Statement Author:John Richardson Mastering the Personal Statement approaches the application process from the perspective of "personal marketing". Many applicants are qualified to enter the program of their choice. Yet some fail to gain admission and some succeed. In many cases, rejection letters are not based on the quality of the applicant. Rather they are based on the qu... more »ality of the application file. Mastering the Personal Statement will improve your "personal marketing" by enhancing every component of your application file. Mastering the Personal Statement includes the "Personal Statement Workbook" to help applicant systematically develop the personal statement, autobiographical sketch and other components of their application file. Also included are examples of real successful personal statements, examples of effective letters of reference and a guide for potential referees who have been asked to write letters of reference.« less