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Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy
Maximarketing The New Direction in Advertising Promotion and Marketing Strategy
Author: Tom Collins, Stan Rapp
As the 1980's end, vast changes in the way people live and the technology of selling them products present a dramatic challenge to American business. Some companies have prospered by adapting to this new environment. Others have run into disaster by sticking with the tried and tried-but-no-longer-true methods. MaxMarketing, already acclaimed as ...  more »
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ISBN-13: 9780452262386
ISBN-10: 0452262380
Publication Date: 3/1/1989
Pages: 304
Rating:
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4.5 stars, based on 2 ratings
Publisher: Plume
Book Type: Paperback
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