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McKinsey Quarterly - Competing for Asia's consumers
McKinsey Quarterly - Competing for Asia's consumers Author:various The McKinsey Quarterly is the business journal of McKinsey & Company. Our goal is to offer new ways of thinking about management in the private, public, and nonprofit sectors. We aim to help business people run their organizations more productively, more competitively, and more creatively. Quarterly articles, written by McKinsey co... more »nsultants, offer practical ideas based on the firm's experience with the world's largest companies and on proprietary research and close ties to academic institutions. Competing for Asia's consumers This issue of McKinsey Quarterly looks at the Asian consumer and examines how a decline in US private consumption has forced Asian economies to contemplate new ways of expanding trade among themselves and to stimulate consumption in their home markets. But for Asian and global companies alike, reaching the complex and increasing population of consumers in the region will not be easy. To compete in Asia s fast-growing markets, companies will need an extraordinary product focus and marketing strategies tailored not only to individual countries but also, increasingly, to specific segments in particular urban clusters. Also in this issue, we explore the value of social responsibility programs, showing how businesses can fulfill their contract with society and improve their bottom line. And in a special report, we examine the potential of a clean-energy partnership between China and the United States the world s two largest carbon emitters including the technologies currently available and how they can be successfully implemented. Finally, in an interview, John Chambers of Cisco Systems discusses his approach to decentralized management and offers perspective on the future of Web technology and the opportunity that an economic downturn provides for strategically minded companies.« less