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Search - The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945

The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945
The Measure of Democracy Polling Market Research and Public Life 19301945
Author: Daniel J. Robinson
Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.
ISBN-13: 9780802081094
ISBN-10: 0802081096
Publication Date: 4/24/1999
Pages: 272
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Publisher: University of Toronto Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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