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Measurement and Research Methods in International Marketing (Advances in International Marketing)
Measurement and Research Methods in International Marketing - Advances in International Marketing
Author: Marko Sarstedt
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete research situations. Against this background, this...  more »
ISBN-13: 9781780520940
ISBN-10: 1780520948
Publication Date: 9/5/2011
Pages: 200
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Publisher: Emerald Group Publishing Limited
Book Type: Hardcover
Members Wishing: 0
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