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Measuring the Success of Sales Training
Measuring the Success of Sales Training
Author: Patricia Pulliam Phillips, Jack J. Phillips, Rachel Robinson
These studies come from all over the world, in many different disciplines and concentrations, from financial services to the public sector. The use of the ROI Methodology addresses the following issues that are sometimes omitted from other casebooks: First, since many other factors influence sales, there must always be a step to isolate the effe...  more »
ISBN-13: 9781562868598
ISBN-10: 1562868594
Publication Date: 2/28/2013
Pages: 425
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Publisher: ASTD Press
Book Type: Perfect Paperback
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