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Media Economics: Concepts and Issues (Commtext Series)
Media Economics Concepts and Issues - Commtext Series Author:Robert G. Picard The media of Western Europe and the US are for the most part capitalist ventures, operated by private parties for the purpose of generating profit, and are thus subject to the operational principles of the market system. Even non profit orientated media - such as public broadcasting - are influenced by the principles of the market economy and ar... more »e thus affected by its operations.Media Economics is concerned with the economic forces of a system that directs and constrains the choices of those who manage media. It is an introduction and guide to the concepts and major research literature in the field of media economics. It explores how these concepts (role of the market, market responses to consumer and producer choices, competition, labour and economic performance) affect media industries and public policy makers. This volume is suitable not only for graduates, but also for all students and researchers who want a lively synthesis of available work on media economics, richly illustrated with contemporary examples, situations, and cases.« less