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Media Management: A Casebook Approach (Routledge Communication Series)
Media Management A Casebook Approach - Routledge Communication Series
Author: Stephen Lacy, Ardyth Broadric Sohn, Jan LeBlanc Wicks, George Sylvie, Angela Powers
USE FIRST TWO SENTENCES ONLY FOR GENERAL CATALOGS... This book grew out of the collective needs of media management scholars to explore the theory and practice of the field through case analysis. Although research studies exist in several different scholarly journals, and applicable cases are available through various sources, this work represen...  more »
ISBN-13: 9780805814521
ISBN-10: 0805814523
Publication Date: 3/1/1993
Pages: 28
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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