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Media Management: A Casebook Approach (Routledge Communication Series)
Media Management A Casebook Approach - Routledge Communication Series
Author: C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
Media Management: A Casebook Approach provides a detailed consideration of the manager?s role in today?s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive ...  more »
ISBN-13: 9781138901025
ISBN-10: 1138901024
Publication Date: 8/22/2015
Pages: 384
Edition: 5
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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