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Media Planning Workbook
Media Planning Workbook
Author: William B. Goodrich, Jack Z. Sissors
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the enti...  more »
ISBN-13: 9780844236995
ISBN-10: 0844236993
Publication Date: 1/1/2001
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Publisher: NTC Publishing Group,U.S.
Book Type: Paperback
Members Wishing: 0
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