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Media Relations: Issues and Strategies
Media Relations Issues and Strategies
Author: Jane Johnston
Examining one of the most tangible and visible areas of public relations practice, this accessible study presents a range of examples, case studies, illustrations, and templates and balances them with a solid foundation of theory, media background, and culture. Chapters delve into the different types of media, analyzing their applications, stren...  more »
ISBN-13: 9781741146813
ISBN-10: 174114681X
Publication Date: 4/1/2008
Pages: 272
Edition: illustrated edition
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Publisher: Allen & Unwin Academic
Book Type: Paperback
Members Wishing: 0
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