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Media USA: Process and Effect (Longman series in public communication)
Media USA Process and Effect - Longman series in public communication Author:Arthur Asa Berger Revised and updated, this text features a collection of articles centred on the relationship between the mass media and American society and culture. The articles are written by some of America's most distinguished and renown scholars, practitioners, critics and media insiders. This text includes 16 articles, including several original pieces wr... more »itten especially for this edition; essays which include discussion of media ethics, international media, new technology, and mass communication theory; a user-friendly format with a balance between theoretical essays and articles dealing with specific media texts.« less
ISBN-13: 9780801304521 ISBN-10: 0801304520 Pages:480 Edition:2 Sub Rating: