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Menu pricing & strategy
Menu pricing strategy
Author: Jack E Miller
This guide to strategically planning a menu offers a wealth of information on designing and pricing for profit. Contents include a new section on the psychological aspects of menu pricing, expanded coverage of health-food, ethnic, and international menus, and additional terms for enhancing menu descriptions.
ISBN-13: 9780442264420
ISBN-10: 0442264429
Pages: 170
Edition: 2nd
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Publisher: Van Nostrand Reinhold Co
Book Type: Paperback
Members Wishing: 0
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