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On Message : Communicating the Campaign
On Message Communicating the Campaign
Author: Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A Semetko
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the...  more »
ISBN-13: 9780761960737
ISBN-10: 0761960732
Publication Date: 7/23/1999
Pages: 224
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Publisher: SAGE Publications
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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