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Methods in Service Innovation: Current Trends and Future Perspectives
Methods in Service Innovation Current Trends and Future Perspectives
Author: Walter Ganz, Gerhard Satzger, Carsten Schultz, Kathrin Schnalzer, Thomas Burger, Thomas Meiren, Peter Hottum, Robert Lorenz, Kathrin M. Moslein, Anne-Katrin Neyer
In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is closely intertwined with methodological issues. But, What methodological foundations is the discipline built on? The book, which focuses on the field of service innovation, was launched prec...  more »
ISBN-13: 9783839603604
ISBN-10: 3839603609
Publication Date: 3/27/2012
Pages: 97
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Publisher: Fraunhofer Verlag
Book Type: Paperback
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