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Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s
Is Military Advertising Effective An Estimate Methology and Applications to Recuiting in the 1980s and 90s
Author: James N. Dertouzos
Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.
ISBN-13: 9780833033413
ISBN-10: 0833033417
Publication Date: 10/25/2003
Pages: 96
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Publisher: RAND Corporation
Book Type: Paperback
Members Wishing: 0
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